Halliday Tennis

Coach Chris Halliday is a passionate tennis instructor determined to share his extensive skillset with young students across the world. 

To create his new brand identity I created a strong symbol drawing reference to the bold white lines on a tennis court, sneaking a T into the negative interior space of the H to create a clever monogram. This paired with a bold italicized sans serif typeface and a few primary colours created a brand that Coach Chris would later use to create his own line of apparel.