Preserve The Tiger

PTT’s mission: Help save wild tigers and look good doing it. Preserve the Tiger is a clothing brand that donates 20% of its’ proceeds to charities that actively protect the population of wild tigers in India and surroudning countries.

I created a logo system that could apply across a range of garments, using a hand-drawn blackletter wordmark and illustrative tiger symbol to visually establish the brand in the streetwear market.

Roles :
Branding
Web Design
Apparel Design